"In the early days of influencer marketing, businesses focused on measuring the reach of influencer posts. In reality, though, reach doesn't tell you all that much about an influencer’s effectiveness. Moreover, reach does not necessarily have any correla… https://t.co/ZTsO716eLx

"In the early days of influencer marketing, businesses focused on measuring the reach of influencer posts. In reality, though, reach doesn't tell you all that much about an influencer’s effectiveness. Moreover, reach does not necessarily have any correla… https://t.co/ZTsO716eLx

— DBL07 Consulting (@DBL07Consulting) January 19, 2018

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